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Is Pinterest Considered ‘Social Media’? Brand Manager Says No.

This week at SXSW, David Rubin, head of brand over at Pinterest was quoted several times as saying “Pinterest is not social media…” and went on to say “…the reality is that people are on Pinterest for themselves.” With the online social landscape in a constant state of evolution, just what did he mean?  Are people flocking to Pinterest for their friends… or indeed for themselves?

SXSW 2015 Must-Have Mobile Apps

Whether you’re looking for a way to tune into your favorite band, or more efficient methods to stay connected, Navigating SXSW hasn’t always been so effortless; but thanks to your smartphone, getting around and staying in-the-know just got a whole lot easier!

March Madness Marketing Tactics

How can you as a business owner capitlize on the craziness that is March Madness?!

More than likely you got to work this morning, and were quickly whisked to a co-worker’s computer screen with urgency.  “What is it?”  You ask calmly, still wiping the sleep from your eyes expecting the worst… “We have an important question for you”… With the click of a few buttons, a somewhat frumpy dress appears on the screen complete with a hashtag aptly titled #thedress. “What color is it?” another co-worker asks with wide-eyes…  “Blue and black or white and gold?”

How and Why to Use Memes in Marketing

Why and how, as a marketer, can you utilize meme marketing to reach new potential? 

If you’re the owner of a small or medium-sized business, GOOD NEWS! Promoting your tweets to a wider, more targeted audience just got a whole lot better!

5 Ways Small Businesses Can Utilize LinkedIn

How can SMBs utilize LinkedIn in order to increase traffic and visibilty, generate leads, and boost revenue?

Valentine’s Day Mobile Apps for the Procrastinator!

'Twas the day before Valentine’s Day, and you’re on the verge of a panic attack… You’ve forgotten to make those ever so important dinner reservations, so you frantically call around town trying desperately to find a restaurant… any restaurant who can squeeze you in

Website Not Optimized For Mobile? You Could Be Penalized!

Has this happened to you…? While reaching for your smart-phone to quickly look up a website, you land on a page that you have to pinch-zoom in and out of just to see… Chances are the site you just landed on is not ‘responsive’ or ‘mobile-friendly’. You feel as if you’ve just stepped into… The Twilight Zone.

Has Apple Set Out to Create Its Own Search Engine?

A recent Apple job posting has sparked speculation that the brand may be in the developing phases of creating its own search engine.

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