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Hot Halloween Strategies and Keywords

Cash in on more than just candy this Halloween season: how to target the right audience and grab last minute seasonal traffic. 

Bing Ads Launches Universal Event Tracking

Bing Ads has announced a global launch of what they are calling Universal Event Tracking. This new tracking system allows advertisers to define and track goals specific to your business.

The Importance of Updating Your Website Regularly

How often should you update your website to stay ahead of your competitors and in line with your company goals?

After more than a year, Penguin 3.0 is finally here.

The first penguin update in over a year officially started to roll out last Friday night, October 17th and will continue to roll out for the next few weeks worldwide. So what does this mean for you?